Problem

As AR sector is relatively new to the global audience, there are still numerous problems slowing the growth of the sector.

Problem Areas for Businesses

The large cost and complexity of integration hinder the adoption of augmented reality (AR) technologies in businesses. Limited mass adoption, lack of awareness about AR's potential, and the inaccessibility of related tools make it challenging for businesses to justify the investment, as the technology often fails to deliver the traction required for significant ROI.

With few businesses fully adopting AR, the lack of industry standards further increases costs and prolongs integration. As a result, businesses struggle to achieve immediate returns, diminishing their motivation to implement AR technologies.

Problem Areas for Developers

For developers, the lack of standardised development tools and frameworks for AR applications is a major challenge. Without clear guidelines or universal tools, creating consistent, high-quality AR experiences across platforms becomes difficult. Furthermore, limited integration opportunities with existing systems or applications complicate the development process, leading to longer cycles and reduced innovation. The lack of mass adoption makes it costly to promote AR applications, as user engagement remains low and the potential for traction is limited. This, in turn, makes monetisation of AR apps challenging, as developers struggle to attract users and generate revenue in a fragmented market.

Problem Areas for Artists

Artists working with augmented reality often face limited platforms to showcase their digital creations. The available spaces to exhibit AR art are few, which restricts visibility and access to a broader audience. Additionally, monetising AR art remains a significant challenge, as there are few mechanisms in place for artists to sell or license their work within the AR space. This lack of financial incentives limits the potential for artists to grow their careers and capitalise on their AR creations.

Problem Areas for Users

A key obstacle to AR's widespread adoption is the lack of awareness about its potential and the absence of a unified platform to bring diverse AR applications into one cohesive ecosystem. Many people remain unaware of the immersive experiences AR offers or how it can enhance their everyday life. This knowledge gap, paired with a fragmented AR landscape, makes discovering and engaging with AR content unnecessarily complicated. As a result, mass adoption lags, limiting AR's ability to reshape how we interact with the world.